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George Carlin – Telling it like it is.
In the quest for - I have added a link to one of Carlin’s best rants about marketing. click here.
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Why a “I play nice” marketer is of no use…
There. I said it. Any agency or consultant that claims to be “ethical” or “play fair” is actually telling you they are “bland” and “lack creativity” We swear not to be underhanded… I’m not saying that...
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Why automated “amazing software” will always fail…
It’s funny how we forget what laziness can achieve … You belong to me I don’t care if you got an actuary writing your algorithms, Humans understand humans best. If we had algorithms that could...
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Seth Godin – Punching above his weight again. Awesome!
seth-godin-icarcus-deception-kickstarter For more info visit here.
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Boxing Clever in AdWords
misunderstood genius The guy above is Mike Tyson. See him kissing that pigeon? Mike was never known to want to hurt, he just wanted to get by; “I used to think nobody liked me and nobody wanted to help...
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Digital Media Marketing?
South Africa is a Honey-Boo-Boo when it comes to understanding it… But jokes aside, what is the function and meaning of Digital Media Marketing? And what should it be? Currently Marketing Managers...
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Why AdWords needs more people like Gordon Ramsay
Gordon Ramsay is one of my personal heroes Like me, he learnt on the job, under some of the best people in his industry, not from a fancy cooking school. He holds 14 Michelin Stars, the highest...
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AdWords Informed Clients – Nota Bene!
Through the majority of my career the biggest obstacle I have ever encountered is that, to the Client, Corporate Guy with Smartphone Google AdWords is perceived as something like this, Waddafugg?...
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Facebook advertising – why any n00b will do
Ah – the exciting times we live in. Social media is fast becoming the new favourite platform to advertise on – namely Facebook. I’ve often seen this ad which belongs to one of SA’s biggest coupon...
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Don’t be a Dont’er – Facebook Target like a Pro
Hello. Beep. Bop. One of the biggest new products to finally go ApEsHit nuke is the Facebook Ad. The initial reason for the interest in the platform has less to do with the marketing...
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